To rebrand a declining or defunct brand that includes
visual and business strategy guidelines for outlining
The design approach focused on coming up with
a new logo that is simple yet has strong visual
recollection characteristics. The original logo lacked
character because it was just logotype using Helvetica.
My vision was to design a simple and professional
logo that can also embody what the brand stands for.
I used bold lines in symmetric arrangements to show
stability. I also assigned different logo colors to
represent different sub-brands for future expansions.