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ABOUT
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To rebrand a declining or defunct brand that includes
visual and business strategy guidelines for outlining
future ambitions.
APPROACH
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The design approach focused on coming up with
a new logo that is simple yet has strong visual
recollection characteristics. The original logo lacked
character because it was just logotype using Helvetica.
My vision was to design a simple and professional
logo that can also embody what the brand stands for.
I used bold lines in symmetric arrangements to show
stability. I also assigned different logo colors to
represent different sub-brands for future expansions.
![](https://freight.cargo.site/t/original/i/c1477065a315382b4dd81414484384e4846e5f5fcac8aa9eb87ce619fcc72c3e/aaw2.jpg)
![](https://freight.cargo.site/t/original/i/e1c815741f7d10570046bfcd4956e44c254b739bd4e0f6a84f01abfedac181c4/aaw3.jpg)
![](https://freight.cargo.site/t/original/i/372eaf0f58ea7249ce881e082012702194a5b3ffa425ab541d442ad3bb0f4de3/aaw4.jpg)
![](https://freight.cargo.site/t/original/i/4a5a80cedd9f0f3ae2ea442ce63a525dbaeb77d4ebcb6656b611af3cac6bcb9b/aaw5.jpg)
![](https://freight.cargo.site/t/original/i/f2c1d042d963616b7ad5e14de898e748e89c655eeda0ee908fd9140ca47b65e3/aaw1.jpg)